• E.ON Sustainable Energy
Klassé town spa
It’s always particularly rewarding and exciting to be in at the start of a new business.
Our skills can be tested and measured against a baseline uncoloured by historical performance. We have been invited to assist the creator of this new venture to launch a prototype for a new generation of salon and spa where products and services not usually found in the same location comes together under one roof. Moreover, the new concept
seeks to capitalise on convenience by locating out of town - close to business premises - and on the growing market for male personal care and cosmetic therapies.
We’ll be helping the founder assess and fine tune the offer and, in the future, hope to assist in the development of replica operations across the UK. With launch imminent, we’ll keep you posted.
E.ON Sustainable Energy
After a four way pitch, cda creative were appointed sole agency to assist E.ON, one of the world’s largest energy companies, to communicate and market it’s recently formed Sustainable Energy division. Working with the Head of Marketing and his team, we have created an identity under the umbrella of E.ON’s corporate branding, providing a platform
on which to build communication of the key areas of activity - carbon consulting, energy performance guarantees, community energy, low carbon streetlighting and microgeneration technologies.
So far, we’ve produced the collateral to introduce, explain and promote E.ON’s capabilities in their key business areas to social landlords, developers, building consortia and specifiers in the private sector and key decision makers in the public sector. Communication is centred on a suite of literature with key messages, then translated into TV presentations and exhibitions, notably Ecobuild, the UK’s largest showcase of renewable, sustainable and low carbon products, services and technologies.
Literature has also been converted into downloadable information, accessible from the E.ON website and the team is now engaged in implementing the new ‘look, feel and tone of voice’ across all materials internally and customer facing. It’s exciting for all of us to assist our client and lead the drive towards alternative energy generation in our public and private buildings and across the built environment.
This contract combines our skills in brand development, copywriting, the conversion
of technical information into comprehensible language, design, print management
and e-communication.
